Paul Stonier

Troels Nørlem of Designit: On Mobile

Business, Graphic Design, Web Design

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2012/02 Troels Nørlem from CreativeMornings/Aarhus on Vimeo.

Troels Nørlem of Designit shares his experience with mobile app design at the inaugural CreativeMornings/Aarhus.

I absolutely love the term that Troels uses to describe how people use mobile web experiences. He describes it as “service snacking”. He elaborates with the analogy of watching a movie with a bowl of popcorn, just grabbing piece after piece at a time. If you think about how you use for smartphone, this is an excellent description.

Also, he adds…

“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away”

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