Over the past couple days, the have been some major releases in the type industry.
I’m greatly enjoying the trend of creating a serif and sans versions of typefaces. It has been one of the many reasons of why I love Scala so much. It will be interesting to see how this gorgeous face will be used. It is quite classy, elegant and charming, not to mention versatile. It seems to be a more industrial/geometric alternative to Archer while maintaining a wonderful individuality. It almost seems like a direct move to compete with Hoefler & Frere-Jones. The character of the typeface shifts quite a bit from the sans version of this font and can’t wait to see them paired next to each other.