Paul Stonier

Edenspiekermann on Type, Branding & Responsive Web Design

Branding, Graphic Design, Typography, Web Design

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The guys at Edenspiekermann make a very interesting point here about how the primary medium for a brand to carry through across the various channels is the typography. Now that webfonts have progressed, “We’re back!” to a point where designers are empowered to create a strong brand presence across the web.

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Seth Godin: Typography and Cultural Expectations

Branding, Education, Graphic Design, Typography

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Typography in your work isn’t for you. It doesn’t matter if you like it. It doesn’t matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it’s fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).

If you use the standard Microsoft font in your Powerpoint presentation, it might be common, but it won’t be powerful. If you use Comic Sans, it won’t be common, but it won’t be powerful either.

It’s a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.

via Seth’s Blog: Remind you of anything? Simple typography for non-professionals

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Ben Chestnut of MailChimp on CreativeMornings in Atlanta

Branding, Business, Marketing

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2011/12 Creative Mornings with Ben Chestnut from CreativeMornings/Atlanta on Vimeo.

CEO of MailChimp, Ben Chestnut, talks about focusing on entropy in order to build to keep the money machine working.

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Danny Trinh: Designer at Path

Branding, Business, Graphic Design, Web Design

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Danny Trinh, Designer at Path, Interviewed at TechCrunch

Danny Trinh has a unique path to getting to where he is, but he does a great job of representing designers in the SF tech startup community. In this video, he covers how he got where he is, the importance of surrounding yourself with great people and tells it in a very interesting way.

I love his response to Semil Shah’s question of what’s more important; functionality or aesthetics?

He says

Good design is as little design as possible…The most important thing is the product itself. What does it say to the user?…Simplifying as much as possible and editting.

Source: http://techcrunch.com/2012/01/26/tctv-in-the-studio-with-danny-trinh-paths-21-year-old-product-designer/

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Learning to Love Humans: Emotional Interface Design by Aarron Walter

Branding, Business, Graphic Design, Marketing, Social Media, Typography

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Aarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.

Source: Learning to Love Humans: Emotional Interface Design

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Kevin Rose interviews Dennis Crowley, FourSquare Co-Founder

Branding, Business, Social Media

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[tube]http://www.youtube.com/watch?v=ijOIibM4L7I[/tube]
Kevin Rose has had too many contributions to the tech world to count. I’m obsessed with his Foundation video series. I highly recommend you do, too.

hugs,
Paul

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KLM Surprise: Service through listening and responding with gratitude

Branding, Business, Social Media

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[tube]http://www.youtube.com/watch?v=pqHWAE8GDEk[/tube]
Thanks to Marc Benioff for showing this at Dreamforce 2011 today.

A great example of how businesses can listen and use shock & awe tactics to create impactful customer experiences.

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