I always think it’s great when branding is done all the way down to the product is used in. It’s not too hard to figure out that people drink coffee to get them going in the morning, usually to head to the office or at the office, but the reminders on the cups of what they are doing shapes the experience for the customer to attach a great perception of this brand. This story doesn’t need some cheery barista or some Columbian guy out in the hills, just good ole caffeine doing its job. These coffee cups accompany an innovative design for Union Coffee as it’s discussed on this great packaging design blog.The Die Line
Motivation in a Cup
How to Spell the Alphabet
Tauba Auerbach’s book How to Spell the Alphabet is one of the top of my wishlist. She approaches language in clever executions that are extremely entertaining and great to look at. The above image is the alphabet done in semaphore (flag positions represent letters). Not to mention her amazing paintings of letterforms.
Layer Tennis
A new match on Layer Tennis was played today. This site never fails to impress me with what these designers produce in 15 minutes. Much thanks to the wonderful Lorrie Frear for sharing this site with me.
Michael Bierut on Type
A very informative and interesting video of Michael Bierut talking about type and its relationship to its readers, with a little Postal Service playing in the background). Not bad, not bad at all.
http://link.brightcove.com/services/link/bcpid711933027/bctid1366496264
somewhat elementary, but pertinent: [good (color + typography)]= good aesthetics
a nice little article from our friends at colourlovershttp://www.colourlovers.com/blog/2007/12/19/color-and-typography-in-good-design/Â
Roger Remington: Hardcore Modernist
“The body of theory established within the modernist pedagogical tradition is intrinsically hostile to an historical approach to graphic design.” -Ellen Lupton and Abbott Miller, Design Writing ResearchTherefore… Roger Remington’s selectivity in teaching material (i.e. teaching the class History of Graphic Design and only from the 1920’s to the 1960’s) is not necessarily a representation of arrogance or stubbornness of his own, but rather a transcendence of the modernist philosophy. Roger Remington is simply a hardcore modernist.