“Typography is what sets Apple, at first glance, apart from just about everyone at the mall. Typography is what makes a self-published book often look pale in comparison to a ‘real’ one. Typography (or the lack thereof) is a safety hazard on airplanes (who decided that all the safety labels should be in ALL CAPS)?
The choice of a typeface, the care given to kerning and to readability—it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, you’ve just told people how they ought to think about you… precisely the opposite of what you were trying to do when you made the card in the first place” From Seth Godin
4v2: For vs. To
Posted on December 23rd, 2008 by Paul Stonier
Marketing
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In the video from the post below, Seth Godin mentions the idea of “For vs. To” in that the people making a difference are the ones doing things for their audience rather than marketers doing things to them. I simply want to enforce this idea and express that this is exactly the reason this blog exists. I want it to serve as a resource for anybody with a love of type, good ideas, design, marketing, and/or culture. Rather than monetizing against something like this, I would much rather know that I am serving as a benefit to others and perhaps provide a platform in which people with similar viewpoints can connect. Therefore, if you are one of these people (or even if you’re not), I’d love to hear from you. Leave a comment and let me know what you think. Also, I will gladly answer any emails at [email protected].
Best,
Paul Stonier
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