Paul Stonier

Seth Godin: Typography and Cultural Expectations

Branding, Education, Graphic Design, Typography

No Comments


Share this post

Typography in your work isn’t for you. It doesn’t matter if you like it. It doesn’t matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it’s fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).

If you use the standard Microsoft font in your Powerpoint presentation, it might be common, but it won’t be powerful. If you use Comic Sans, it won’t be common, but it won’t be powerful either.

It’s a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.

via Seth’s Blog: Remind you of anything? Simple typography for non-professionals

Read more

Ben Chestnut of MailChimp on CreativeMornings in Atlanta

Branding, Business, Marketing

No Comments


Share this post

2011/12 Creative Mornings with Ben Chestnut from CreativeMornings/Atlanta on Vimeo.

CEO of MailChimp, Ben Chestnut, talks about focusing on entropy in order to build to keep the money machine working.

Read more

Danny Trinh: Designer at Path

Branding, Business, Graphic Design, Web Design

No Comments


Share this post

Danny Trinh, Designer at Path, Interviewed at TechCrunch

Danny Trinh has a unique path to getting to where he is, but he does a great job of representing designers in the SF tech startup community. In this video, he covers how he got where he is, the importance of surrounding yourself with great people and tells it in a very interesting way.

I love his response to Semil Shah’s question of what’s more important; functionality or aesthetics?

He says

Good design is as little design as possible…The most important thing is the product itself. What does it say to the user?…Simplifying as much as possible and editting.

Source: http://techcrunch.com/2012/01/26/tctv-in-the-studio-with-danny-trinh-paths-21-year-old-product-designer/

Read more

Learning to Love Humans: Emotional Interface Design by Aarron Walter

Branding, Business, Graphic Design, Marketing, Social Media, Typography

No Comments


Share this post
 

Aarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.

Source: Learning to Love Humans: Emotional Interface Design

Read more

Kevin Rose interviews Dennis Crowley, FourSquare Co-Founder

Branding, Business, Social Media

No Comments


Share this post


Kevin Rose has had too many contributions to the tech world to count. I’m obsessed with his Foundation video series. I highly recommend you do, too.

hugs,
Paul

Read more

KLM Surprise: Service through listening and responding with gratitude

Branding, Business, Social Media

No Comments


Share this post


Thanks to Marc Benioff for showing this at Dreamforce 2011 today.

A great example of how businesses can listen and use shock & awe tactics to create impactful customer experiences.

Read more

Seth Godin on Typography

Advertising, Branding, Business, Graphic Design, Social Media, Typography, Web Design

No Comments


Share this post

“Typography is what sets Apple, at first glance, apart from just about everyone at the mall. Typography is what makes a self-published book often look pale in comparison to a ‘real’ one. Typography (or the lack thereof) is a safety hazard on airplanes (who decided that all the safety labels should be in ALL CAPS)?

The choice of a typeface, the care given to kerning and to readability—it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, you’ve just told people how they ought to think about you… precisely the opposite of what you were trying to do when you made the card in the first place” From Seth Godin

Read the rest here.

Read more