Typography in your work isn’t for you. It doesn’t matter if you like it. It doesn’t matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it’s fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).
If you use the standard Microsoft font in your Powerpoint presentation, it might be common, but it won’t be powerful. If you use Comic Sans, it won’t be common, but it won’t be powerful either.
It’s a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.
Jason Santa Maria gives us a glimpse into the thoughts, challenges and considerations a type nerd (or in his words, a font geek). He shows the audience why we make the decisions we do and tells it quite well. For anyone interesting in learning typography, I highly recommend watching this.
Jason Santa Maria has gained a reputation for being one of the early adopters of web typography and embracing the flexibility of web design to take on principles from web design. Like in his talk at SVA, The Influence of Print Design on Web Design.
Jonathan Hoefler is always incredibly articulate about his relationship to letters and fonts. In this case, he does an entertaining and detailed job of spelling out the challenges, concerns and considerations a type designer faces when creating fonts for the web.
“There is no room for sloppiness, for carelessness, for procrastination. Every detail is important because the end result is the sum of all the details involved in the creative process, no matter what we are doing. There are no hierarchies when it comes to quality.” –Massimo Vignelli
This is a project I did in a class about a month after Heinz Klinkon had passed. From what I can tell it’s the best documentation of the discussions about him before and after. The objective of the project was to pay respect to the wisdom and inspiration that he shared. I chose to share text rather than photos, because his words are was he was so well known for. Students, myself included, would have to quickly whip out a notepad, if we weren’t already equipped, to jot down some of the remarkable things he would say. His perspectives were beautiful, consistent and just what we needed to push us to the next level without giving us the answer. You are missed, Heinz.