The guys at Edenspiekermann make a very interesting point here about how the primary medium for a brand to carry through across the various channels is the typography. Now that webfonts have progressed, “We’re back!” to a point where designers are empowered to create a strong brand presence across the web.
Typography in your work isn’t for you. It doesn’t matter if you like it. It doesn’t matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it’s fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).
If you use the standard Microsoft font in your Powerpoint presentation, it might be common, but it won’t be powerful. If you use Comic Sans, it won’t be common, but it won’t be powerful either.
It’s a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.
David A. Smith is a traditional sign-writer/designer specialising in high-quality ornamental hand-crafted reverse glass signs and decorative silvered and gilded mirrors. David recently produced a wonderful turn-of-the-century, trade-card styled album cover for popular American singer/songwriter John Mayer.
This is such an astounding piece of work. The level of craftsmanship and detail that went into this album is impossible for me to wrap my head around. This is an album I may just have to buy in order to keep this little piece of history.
Jason Santa Maria gives us a glimpse into the thoughts, challenges and considerations a type nerd (or in his words, a font geek). He shows the audience why we make the decisions we do and tells it quite well. For anyone interesting in learning typography, I highly recommend watching this.
Jason Santa Maria has gained a reputation for being one of the early adopters of web typography and embracing the flexibility of web design to take on principles from web design. Like in his talk at SVA, The Influence of Print Design on Web Design.
Jeffrey Zeldman, Jason Santa Maria, and Whitney Hess do a great job of covering the history of Web Design and where we are today. They cover it from when it simply existing for scientists to share research to Responsive Web Design for the ever-changing set of devices that we use to access web content.
I absolutely love the term that Troels uses to describe how people use mobile web experiences. He describes it as “service snacking”. He elaborates with the analogy of watching a movie with a bowl of popcorn, just grabbing piece after piece at a time. If you think about how you use for smartphone, this is an excellent description.
Also, he adds…
“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away”