Aarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.
Posted on January 24th, 2012 by Paul Stonier
Branding, Business, Graphic Design, Marketing, Social Media, Typography
Aarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.
Posted on September 1st, 2011 by Paul Stonier
Kevin Rose has had too many contributions to the tech world to count. I’m obsessed with his Foundation video series. I highly recommend you do, too.
hugs,
Paul
Posted on August 31st, 2011 by Paul Stonier
Thanks to Marc Benioff for showing this at Dreamforce 2011 today.
A great example of how businesses can listen and use shock & awe tactics to create impactful customer experiences.
Posted on August 31st, 2011 by Paul Stonier
Advertising, Branding, Business, Graphic Design, Social Media, Typography, Web Design
“Typography is what sets Apple, at first glance, apart from just about everyone at the mall. Typography is what makes a self-published book often look pale in comparison to a ‘real’ one. Typography (or the lack thereof) is a safety hazard on airplanes (who decided that all the safety labels should be in ALL CAPS)?
The choice of a typeface, the care given to kerning and to readability—it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, you’ve just told people how they ought to think about you… precisely the opposite of what you were trying to do when you made the card in the first place” From Seth Godin
Posted on August 13th, 2011 by Paul Stonier
Klout has become a force to be reckoned with when it comes to social data. To those who understand the social platform, your Klout score has been something that is a quick, but interesting part of the conversation. It gives individuals a rough (usually “good enough”) representation of how you are performing in creating content that is relevant to your audience. That is…for the consumer and brands engaging in social media.
However, as a business, Klout also works as a marketing tool to those using Klout. You’ll see the “perks” page on Klout where business are able to provide deals to Klout users. From what I’ve seen, this is currently the only way they are monetizing. Previously, they did it by using the freemium model by only letting you see part of your profile for free. This can’t last very long.
As they continue to bring in more social networks, like they’ve recently done with LinkedIn, 4square, Tumblr, Instagram, YouTube, LastFM, Blogger and Flickr, they are continuing to build an extremely valuable database on consumers. Especially, technology savvy ones. The information in all these profiles are enough to make companies drooling and eager to get their hands on. From what all this data brought together, you could easily query your way to finding what makes each target segment tick and market to them more effectively. This will be a touchy subject when this happens, but it will make Klout a very interesting purchase by Salesforce, Nielsen or even Google. That’s not to say these companies aren’t trying to get this data themselves, but in this area where customers are willingly linking their profiles together, it’s going to tie be able to compete on a level that Qwerly and Rapleaf never could have.
What makes this a touchy subject for consumers, is that eventually, many will feel like their being watched too much and pull out. This could even be what gets the ball rolling in the wave of privacy.
Will the privacy wave come or will it pass just as the facebook and google+ privacy concerns come and go?
Posted on July 8th, 2011 by Paul Stonier
Those of you that know me really well, understand why I’m posting this. My fascination in data and analytics in relation to social engagement online let me to this video. I found myself with my jaw dropped as he states everything in my head, but says it better than I could ever do.
Please let me know your thoughts.
Posted on December 23rd, 2008 by Paul Stonier
Seth Godin talks about the ideas behind Tribes.
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