The guys at Edenspiekermann make a very interesting point here about how the primary medium for a brand to carry through across the various channels is the typography. Now that webfonts have progressed, “We’re back!” to a point where designers are empowered to create a strong brand presence across the web.
Jason Santa Maria gives us a glimpse into the thoughts, challenges and considerations a type nerd (or in his words, a font geek). He shows the audience why we make the decisions we do and tells it quite well. For anyone interesting in learning typography, I highly recommend watching this.
Jason Santa Maria has gained a reputation for being one of the early adopters of web typography and embracing the flexibility of web design to take on principles from web design. Like in his talk at SVA, The Influence of Print Design on Web Design.
Jeffrey Zeldman, Jason Santa Maria, and Whitney Hess do a great job of covering the history of Web Design and where we are today. They cover it from when it simply existing for scientists to share research to Responsive Web Design for the ever-changing set of devices that we use to access web content.
I absolutely love the term that Troels uses to describe how people use mobile web experiences. He describes it as “service snacking”. He elaborates with the analogy of watching a movie with a bowl of popcorn, just grabbing piece after piece at a time. If you think about how you use for smartphone, this is an excellent description.
Also, he addsâ€¦
“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away”
Danny Trinh, Designer at Path, Interviewed at TechCrunch
Danny Trinh has a unique path to getting to where he is, but he does a great job of representing designers in the SF tech startup community. In this video, he covers how he got where he is, the importance of surrounding yourself with great people and tells it in a very interesting way.
I love his response to Semil Shah’s question of what’s more important; functionality or aesthetics?
Good design is as little design as possibleâ€¦The most important thing is the product itself. What does it say to the user?â€¦Simplifying as much as possible and editting.
Jonathan Hoefler is always incredibly articulate about his relationship to letters and fonts. In this case, he does an entertaining and detailed job of spelling out the challenges, concerns and considerations a type designer faces when creating fonts for the web.
“Typography is what sets Apple, at first glance, apart from just about everyone at the mall. Typography is what makes a self-published book often look pale in comparison to a â€˜realâ€™ one. Typography (or the lack thereof) is a safety hazard on airplanes (who decided that all the safety labels should be in ALL CAPS)?
The choice of a typeface, the care given to kerning and to readabilityâ€”it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, youâ€™ve just told people how they ought to think about youâ€¦ precisely the opposite of what you were trying to do when you made the card in the first place” From Seth Godin