via Typecast
The guys at Edenspiekermann make a very interesting point here about how the primary medium for a brand to carry through across the various channels is the typography. Now that webfonts have progressed, “We’re back!” to a point where designers are empowered to create a strong brand presence across the web.
Typography in your work isn’t for you. It doesn’t matter if you like it. It doesn’t matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it’s fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).
If you use the standard Microsoft font in your Powerpoint presentation, it might be common, but it won’t be powerful. If you use Comic Sans, it won’t be common, but it won’t be powerful either.
It’s a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.
via Seth’s Blog: Remind you of anything? Simple typography for non-professionals
2011/12 Creative Mornings with Ben Chestnut from CreativeMornings/Atlanta on Vimeo.
CEO of MailChimp, Ben Chestnut, talks about focusing on entropy in order to build to keep the money machine working.
Danny Trinh has a unique path to getting to where he is, but he does a great job of representing designers in the SF tech startup community. In this video, he covers how he got where he is, the importance of surrounding yourself with great people and tells it in a very interesting way.
I love his response to Semil Shah’s question of what’s more important; functionality or aesthetics?
He says
Good design is as little design as possible…The most important thing is the product itself. What does it say to the user?…Simplifying as much as possible and editting.