BBDO recently produced a very respectable advertisement for Swanson in The Advocate involving a lesbian couple. The AFA (American Family Association) is asking Campbell to pull the ad in order to stay “neutral”. However, it seems bizarre that the concept of neutrality would be based on a lack of discussion, rather than an all-inclusive discussion in which not one side is taken but rather all sides are presented equally. This narrow-minded viewpoint seems archaic and outdated, not to mention fruitless. Read about it here.
Jonah Lehrer Speaks at Google
The brilliant Jonah Lehrer speaks about some concepts in his book, Proust Was a Neuroscientist. The way our brains deal with sensory elements such as flavors and audial patterns could be extremely powerful in creating experiences that are quite memorable and engaging.
Change Order: David Sherman<
David Sherman posts some great insight with his thoughts on the perspectives as a designer in the workforce.
Internet People
It’s a strange sense of humor that spreads among people. Luckily corporate America hasn’t figured out how to take advantage of this yet. The closest has to be either Geico with the cavemen or apple with the PC vs Mac ads.
Thanks to If Its Hip Its Here for bringing this to my attention.
Strangely enough, the latest episode of South Park was exactly about this.
Guys and Shopping Habits
The article in today’s AdAge touched on an interesting point that men are excluded from the target audience when it comes to most products in the grocery store. The products that are targeted towards men, they know pretty well. hmmm this would have been an interesting target for a project.